We are form_follows, a creative duo based in Amsterdam. We've partnered with names like Ace & Tate, Tommy Hilfiger, The North Face, G-Star Raw, and Nike, as well as fresh start-ups. With two decades in the game, we focus on brand positioning, identity, product design, graphic design, and creative projects. Our approach combines smart strategy with hands-on creativity to get your brand where it needs to be.
brand identity
We work with you to bring your brand into sharp focus, whether you're starting from scratch or eyeing a refresh. From honing your brand DNA to creating a comprehensive brand guide, we've got you covered.
Brand (Re)positioning
Brand DNA Refinement
Brand Guide Creation
Brand Identityproduct design
We craft complete collections, covering both men and women, and spanning from garments to accessories. Our service includes everything from the initial design to seasonal narratives and material choices.
Collection Design
Collection Planning
Seasonal Storylines
Colour, Fabric & Trims
graphic design
Our design capabilities extend to full graphic packages. Think graphic tees, internal labels, and custom illustrations. We also create versatile prints, ranging from bold graphics to intricate illustrations.
Graphics
Allover Prints
Branding & Labelling
Illustrations